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InstaGrowth / Grow & Analyze Your Performance on Instagram

We help you create content & analyze performance, using deep research and expert tips to help you  organically grow your business Instagram presence.

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Challenge

Small business owners use Instagram to market their products & communicate with customers.
They’re wasting money and time, and missing out on potential customers.

App users

INstagram
Basic approach
Age
20-50
Profession
Business owners
Technology
Basic approach

Market research

Udemy Course: Instagram Marketing: Complete Guide to Instagram Growth

10%
Of our followers will actually see our posts
79%
More exposure when posts have a location tag
38%
Higher engagement rate for videos, compared to photos

Market research

Parallel markets I explored

Tasks management
Meetings settings
Health & fitness
Insurance
Business management
Finance
Hotel booking
File editing

Challenges & Conclusions

How do I help the user growth him IG account organically?

Contemporary trends
Publishing contemporary trends content increases engagement so I will present them with contemporary trends in their niche and in general.
# Hashtags
Correct use of hashtags leads to high exposure, so we will offer the optimal hashtags in advance.
Advertising goals
Consistently sharing content makes the IG algorithm “love” your profile and promote it organically. So I create realistic goals for the advertising user.
Recommended hours and days for publication
To get a higher exposure, we must achieve a high score in the micro-test. Therefore, posts should be uploaded at times when our followers are most active.

Challenges & Conclusions

How do I help the user produce quality content that will work?

Posts with good results
We will show them the posts that got good results in their niche, as well as in other niches
Pre-designed templates
We will create pre-made designs for the story, reel and post, to facilitate the content creation process
Caption Writing Tips
We will offer user tips for writing quality content when they write the post description

Challenges & Conclusions

How do I help users persevere in uploading content?

Automatic sharing at ideal times
We will create a planner for them that will schedule and publish the content automatically at the ideal times.
Daily tasks
We will create realistic daily tasks for them to complete every day.

Users research

I talked to 19 small business owners & bloggers, ages 23-45

Challenges & Conclusions

How to create a sense of motivation to ensure perseverance throughout the process?

Framework - Weekly and daily goals and objectives

Users have reported that they are more persistent in the process when they feel a sense of frame. Therefore, we will create for them a framework of weekly and daily goals and objectives to increase the sense of commitment.

Presenting achievements and positive results

The main motivating factor for perseverance in the process, is getting positive results. We will therefore show them their achievements and progress.

Tips and explanations as story videos.

A light and non-binding way.

Challenges & Conclusions

Inspiration Page

The users need inspiration and ideas to create quality content

Therefore, I created an inspirational page that will include posts that have worked well in their niche, other niches and those of competitors

Inspiration from specific pages

Most users draw inspiration from specific pages they follow. Therefore I will allow them to enter the specific pages they like on the inspiration page

Creating a new post

In an easy and convenient way

Main page

Includes Daily tips, Today’s tasks, Business insight, inspirations

Tasks Calendar

Presented as a calendar with feedback on tasks performed per day

Brand values

Accessible
Arranged
Trustworthy

Look & Feel

Pleasant
Neat
Informative

Design system

Buttons
Icons
Components
Colors
Illustrations
Typography

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