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Product page optimization study case

Discover how we increased CVR by 160% by redesigning and optimizing content on our product page

About

Upstep is an Israel based eCommerce startup that soon became the #1 rated foot pain solution in the US

App users

Salary
Above average
region
USA
Age
35+
Gender
Mostly male

The result

160% CVR increase!

Before
After
Before
After

What was done?

Changes above the fold

What was fixed?

Too much information?

After reading through customers' questions and open tickets, we knew that our customers needed more information!

What did we do?

We took the "cognitively hard to choose" dilemma out into a different stage of the funnel

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